About
A short history of a timeless adventure
The adventures of Peter Rabbit and his friends, inspired by Beatrix Potter’s love of nature, continue to delight generations of children around the world.
1866
Beatrix Potter is born
Helen Beatrix is born on 28th July in Kensington, London.
Photo courtesy of V&A Museum.
1893
Peter Rabbit is first imagined by Beatrix in a letter
Beatrix sends a picture letter to her former governess' son Noel, which tells the story of a mischievous rabbit called Peter.
Image courtesy of Frederick Warne & Co.
1902
The Tale of Peter Rabbit is first commercially published
Following multiple rejections by publishers and Beatrix's own privately printed editions, The Tale of Peter Rabbit is first officially published by Frederick Warne & Co.
1903
The first Peter Rabbit doll is created
Beatrix makes a Peter Rabbit doll and registers it at the Patent Office, launching the first in a long line of official products!
1905
Beatrix moves to the Lake District
Beatrix purchases Hill Top Farm, in Sawrey, near Windermere following the sudden death of her fiancé and editor Norman Warne. She wrote many of her Tales whilst living here.
1943
Beatrix dies aged 77
Beatrix leaves all of her land to the National Trust and is survived by her husband William Heelis.
Photograph of Beatrix Potter courtesy of Frederick Warne & Co.
1991
World of Beatrix Potter Attraction opens in the Lake District
A fun, family attraction bringing favourite characters to life in an enchanting recreation of Beatrix Potter's best-loved stories.
1992
The World of Peter Rabbit and Friends launches on TV
An animated TV series featuring Peter Rabbit and his friends.
2006
Miss Potter is released
The legacy of Beatrix Potter, starring Renée Zellweger and Ewan McGregor, is retold for the big screen.
2012
Peter Rabbit TV series launches
Peter and his friends hop into a new preschool show for CBeebies.
2016
The 150th birthday of Beatrix Potter
A range of limited edition publishing and products were released to commemorate the 150th birthday of Beatrix.
2018
PETER RABBIT the movie is released
Peter stars in his very own blockbuster movie.
2021
PETER RABBIT 2 the sequel is released
Peter Rabbit is back in cinemas in a brand new adventure.
2022
120 Years of Mischief!
A birthday celebration for Peter Rabbit. 2022 marks 120 years since The Tale of Peter Rabbit was first officially published.
The Books
The Classic Tales
Beatrix Potter wrote and illustrated 24 original 'little white books' including The Tale of Peter Rabbit. You can find out more about the stories of Peter and his friends in our Shop & Visit section.
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